'Don't be evil' has long been Google's motto, enshrined in its code of conduct while the firm casually rebuffs a litany of Right to be Forgotten requests and antitrust probes, while eroding individual privacy down to a wafer-thin margin.
But since Google created its own parent company in the form of Alphabet, the motto now applies only to the core divisions of the search firm, such as YouTube and Android, while other areas have a new set of rules to follow.
Revealed on its investor pages Alphabet's code of conduct includes rules dictating that employees should "avoid conflicts of interest", "obey the law" and the pithy "ensure financial integrity and responsibility".
"Employees of Alphabet and its subsidiaries and controlled affiliates should do the right thing - follow the law, act honourably and treat each other with respect," it said.
We could extrapolate from this that Alphabet's employees are now allowed to be evil so long as it is legal. Somewhere someone is rubbing their hands in glee.
X, Alphabet's experimental division, also falls under this new code of conduct, and those with an active imagination could foresee a future of drones and driverless cars doing what they please on public highways, given that it is now legal for them to do so.
Alphabet also offers its senior members a kind of get-out-of-jail clause just in case they act evilly and against the law.
"Any waivers of this code for directors or executive officers must be approved by our board," the code of conduct said.
There are clear demarcations between the rules to which Google and Alphabet employees must adhere, notably over pets. Google has declared itself pro-canine: "We like cats, but we're a dog company."
Alphabet has no preference on pets, but will no doubt frown on employees bringing in endangered white rhinos, what with their movement strictly prohibited.
Perhaps this could see a strong separation in the division. Google may end up sporting a workforce of nice yet reckless do-gooder dog lovers, akin to the calamity prone Wallace of Gromit fame.
While Alphabet's future ranks could be formed of disciplined, cat-stroking evil geniuses, adept in working legal loopholes. Think lawyers merged with Connery-era Spectre Bond villains.
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