Fresh from announcing the creation of a new company called Alphabet to oversee the various weird and wonderful units that form Google, the company has now unveiled a new playful logo.
Tamar Yehoshua, vice president of product management at Google, said in a blog post that the redesign was an effort to create a logo that was more suited to the numerous ways in which people reach Google’s services.
“Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens,” he said.
“As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”
"You’ll see the new design roll out across our products soon. Hope you enjoy it!"
In a back-slapping video Google showed how it has evolved its services over time and that the four colours used across its services are indicative of its brand.
Google already claims to carry as much as 25 per cent of global internet traffic
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