Diversity, or the lack of it, is a hot topic in the technology industry today. It's a talking point at conferences and roundtables, and often features in V3 articles.
But stereotypes of what an IT worker is and should look like remain hard to shake off, despite the best efforts of technology firms like Intel with its $300m diversity fund.
To break down the cliché that IT workers are male and unwashed nerds, women at technology companies have taken to Twitter to share images of themselves under the hashtag #iLookLikeAnEngineer.
The tweeting trend was sparked off when female platform engineer Isis Wenger was featured in an advert for a job at San Francisco-based security company OneLogin.
Wenger explained in a statement on LinkedIn that the advert, which was featured alongside another with male OneLogin workers, received a torrent of negative comments on social media, ranging from people thinking she was not the "right face" for the advert, to sheer disbelief that an IT worker could look like her.
"The reality is that most people are well intentioned but genuinely blind to a lot of the crap that those who do not identify as male have to deal with," she wrote.
"This industry's culture fosters an unconscious lack of sensitivity towards those who do not fit a certain mould. I'm sure that every other women and non-male identifying person in this field has a long list of mild to extreme personal offences that they've just had to tolerate."
Wegner noted how she had been the subject of misogynistic comments and behaviour in various IT positions.
This prompted her to post a picture of herself on Twitter holding a card saying: "I help build enterprise software" with the #iLookLikeAnEngineer hashtag.
The tweet generated strong support from other women in technology, who also started uploading pictures of themselves under the hashtag, although Wegner said that she has also received negative attention among the comments, which she will continue to bring to light.
The opportunity for women to address the male-heavy gender balance of the IT industry is thought to be better than it ever has been, but the need to post under such a hashtag and weather misogynistic abuse indicates that the technology world still has some way to go.
Infected apps have been downloaded more than 50 million times
Customers of regular price-raising ISP and cable operator claim nationwide outages started on Monday
Pixel 2 smartphones and a Pixel-branded laptop also planned by Google
The moment you've all been waiting for...