The Internet of Things (IoT) is going to be big. According to Microsoft chief executive, Satya Nadella, IoT will generate 44 zettabytes of data in the future. That's a lot of 1s and 0s.
Nadella made the claim during his keynote speech at Convergence 2015 in Atlanta, as part of Microsoft's push around IoT on its Azure cloud platform. This is a collection of cloud-powered tools designed for companies looking to build software that exploits data collected from a myriad of sources.
It is data that is underpinning Microsoft's approach to IoT, with Nadella stating it will drive the direction of the company. "Devices will come and go," he said. "The most interesting thing is the data that's being collected."
Nadella said Microsoft has a prevailing objective to find ways that seek out the value in data harvested from IoT devices.
The majority of the products announced during Convergence 2015 all had data use at their core. Nadella explained how Microsoft wants to empower people and businesses to use the insightful information that can be gleaned from diverse datasets.
Nadella even went so far as to showcase his own use of data, revealing to thousands of onlookers his fitness and wellness data recorded by the Microsoft Band he wears.
V3 was interested to see that the chief executive of one of the largest companies in the world still manages to find time to exercise and get over seven hours sleep.
Nadella also introduced Seattle Seahawks star quarterback Russell Wilson on stage to discuss how data can be used to monitor players' performances and vital signs.
Given Microsoft's investment into what it calls a ‘hyper scale' multi-purpose cloud, it likely has the capability to handle 44 zettabytes of IoT data. But the Redmond company will be entering an area that is rapidly filling up with other technology giants, such as Intel, ARM and IBM.
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