There has been little in the way of direct action from major companies to address the gender imbalance in the technology industry, despite calls from the government throughout 2014 and numerous diversity reports revealing that major firms have a serious workforce imbalance.
More women are entering the industry via corporations or their own digital start-ups, resulting in positive reactions from women already established in the field, but IT and the surrounding sectors remain male dominated and few women fill high-level positions.
However, Intel has now thrown its hat into the ring with a pledge to increase diversity across its entire workforce by 2020 by hiring and retaining more engineers and computer scientists who are women or from under-represented minorities.
Rather than backing a programme or supporting an external organisation, Intel has put its money where its mouth is and will invest $300m to increase the company's diversity, hoping that its example will encourage other tech players to do the same.
Intel chief executive Brian Krzanich revealed the Diversity in Technology initiative at CES 2015 in Las Vegas.
CES is an event known for courting tech enthusiasts with consumer products, and may not seem the likely place to launch a diversity strategy. But with the industry's eyes glued to Las Vegas for several days, it presented a powerful platform for Intel to get its message across.
And the message is that action is needed, not just from Intel but from the technology industry as a whole if diversity is to be achieved and not merely encouraged.
In a surprising move, Krzanich said that the pay of Intel's leaders will be linked to the performance of the initiative in their areas in a bid to galvanise change from within.
Krzanich's CES keynote is a refreshing change from the situation last year, which saw Microsoft's Satya Nadella offering negative advice for women in tech, and appears to present an answer to the gender imbalance as the technology industry enters a new year.
If 2014 was a year in which women and diversity in technology was discussed, Intel may have made 2015 the year in which action is taken.
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