LOS ANGELES: Tech leaders love to make digs at their rivals over perceived sluggishness, particularly in areas where they consider themselves to be ahead of the curve.
The cloud has been a hotbed of such activity for many years. One of the leading proponents of this unique form of cloud computing trash talk is Aaron Levie, CEO of Box. V3 has heard Levie mock rivals on many occasions for failing to embrace the cloud, something which no doubt helped his own company to grow.
However, as Levie noted at the Cisco Collaboration Summit 2014 attended by V3, most major IT vendors are now fully committed to the cloud. One upshot of this is that the chance to chide rivals in a jovial fashion has diminished.
"I don’t even know who. Maybe IBM. I don’t know who’s not in the cloud now. All the people I make fun of has reduced over time," he said.
Indeed. Even IBM, which Levie unfairly name checks, has been making notable strides to get into the cloud, spending big on its SoftLayer acquisition and moving numerous services onto the platform to meet customer demand for this delivery model.
However, while the move to the cloud being undertaken by most IT giants has deprived Levie of his punchline punch bags, other areas of the industry still give him plenty of material.
When asked what he’s hearing from customers at present, Levie used the question as a chance to trot out one of his standards: "What we hear from customers is, what if Lync and SharePoint just worked?"
Given that Microsoft is rebranding Lync as Skype for Business, Levie might need to rewrite that zinger, or get some new material.
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