Apple’s image of a slick, highly polished company took a sizeable blow on Tuesday night as its attempts to live stream the launch of its iPhone 6 turned into a farce.
First of all the live stream seemed to be double-tracking the music that played before the event began, which meant people around the world were subjected to what sounded like an amateur DJ attempting to merge two tracks, without any success.
Apple determined to send me mad by playing Haim *and* mood music all at once on its livestream.— Rachel Weber (@therachelweber) September 9, 2014
Then, almost as soon as the live event began, the stream stopped and a strange piece of holding text was displayed instead. People took to Twitter to express their shock at this state of affairs, while several parody accounts of the TV Truck sprung up too.
OMG APPLE TV… Truck Schedule. pic.twitter.com/YL0owavMMC— James Grosch (@jamesgrosch) September 9, 2014
Once this passed and the stream returned, there was a new, quite interesting problem. A translation, possibly Chinese, was being broadcast on top of the remarks of Tim Cook and co. This made it hard to hear what was being said, as you had to try and ignore the unfathomable translation that was louder than the live event
Is Apple working up to making us all learn Chinese? This live stream is decidedly janky.— John Lilly (@johnolilly) September 9, 2014
This didn't matter too much, though, as the stream soon fell over again. All in all a most frustrating experience and one that Apple top brass are no doubt mortified happened, with recriminations likely.
"By Apple making the decision to add the JSON code, it made the Apple.com website un-cachable."
If that was the case, it certainly doesn't do much for Apple's tech chops. However, given the strength of the company and the clamour for its new products, no doubt the issues will soon be forgotten.
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