Sneak expects to be disappointed. He was disappointed when he read that Samsung wanted to brand part of Heathrow airport, and is disappointed by the obvious reaction that this has elicited from Microsoft marketing trolls.
Sneak has seen Microsoft cough up marketing efforts that are designed to make its rivals look bad, and Sneak has often come away from them with a view that it is the source, and not the target that is tainted.
This latest wheeze, ushered into Sneak's sphere of attention via the Nokia blog page, has him wondering whether he actually ever wants to go back on the internet at all.
"Imagine how excited we were then to learn that you can now reach "the Galaxy" via Heathrow's Terminal 5. This weekend, to make the most of this stellar opportunity, we sent four intrepid Lumianauts to Europe's busiest airport," writes Nokia's finest on the Conversations blog.
"Microsoft Devices gathered the excited Luminauts early in the morning to head to the airport in their brand new space-buggy. With one small step out of the moon-lander and a leap through the doors of Terminal 5, the Lumianauts set out to find the gate that would shoot them out of the world's gravitational atmosphere and into the Milky Way."
So far so this serves to highlight Samsung's investment at Heathrow and the increased presence that this gives it and the Galaxy. Microsoft has other objectives though, which include a desire to make its rival look silly.
It claims to have invested in bespoke Luminauts spacesuits and other ephemera because it believed that Heathrow airport is offering flights to the galaxy. Sneak knows that sometimes the Redmond firm is behind the times, but is shocked by this.
"Once the brave Lumianauts stepped foot in to the brand new terminal, though, they quickly learned that there was no such thing as a flights to ‘the Galaxy'. Rather, the terminal had taken over by advertising for another mobile phone company," it said.
"With constellation map in-hand they bowed their heads in disappointment and rang HQ, ‘Microsoft...we have a problem.'"
Sneak suspects that heads were bowed for reasons other than disappointment, unless it was a reflection on career choice of course.
The blog ends with the suggestion that Nokia phones are ‘out of this world', and the great god of marketing claims another soul.
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