Social network Twitter is offering its users a mute button that they can employ to filter out annoying people for a limited time, without having to unfollow them.
First to get the feature will be iPhone, Android and Twitter for Web users, who will now be able to silence tiresome users who perhaps post updates just a little too often.
"Today we're beginning to introduce a new account feature called mute to people who use our iPhone and Android apps and twitter.com. Mute gives you even more control over the content you see on Twitter by letting you remove a user's content from key parts of your Twitter experience," it said in a blogpost.
"In the same way you can turn on device notifications so you never miss a Tweet from your favorite users, you can now mute users you'd like to hear from less. Muting a user on Twitter means their Tweets and Retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user."
The system sounds a lot like a block on another user, but one that will not apparently insult or offend the blocked person.
"The muted user will still be able to fave, reply to, and retweet your Tweets; you just won't see any of that activity in your timeline," added the firm. "The muted user will not know that you've muted them, and of course you can unmute at any time."
The feature will be rolled out to all users in the coming weeks, according to Twitter.
With the World Cup just around the corner those who follows avid football fans could find it a major blessing to help avoid endless tweets about how games are unfolding, or those tweeting manically about the final of Britain's Got Talent, without offending friends or colleagues.
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