Sneak is saddened to see that New York's finest have grabbed the dirty end of the Twitter promo stick.
The New York Police Department (NYPD) took to Twitter to elicit what Sneak assumes it thought would be a positive reaction to a call for photos of people and police interaction under the 'myNYPD' hashtag.
Unfortunately for the boys in blue Twitterers spun the photo request in the sort of direction that no-one in NYPD PR department will have enjoyed.
The NYPD seems to have taken all this on the chin, and said that this is just the kind of wide ranging chat that makes the internet what it is.
"The NYPD is creating new ways to communicate effectively with the community," said NYPD deputy chief, Kim Royster in a statement posted to the social networking site. "Twitter provides an open forum for an uncensored exchange and this is an open dialog good for our city."
The NYPD is not the first outfit to get caught out by the internet, and Twitter users will often leap on any slip up or error and ride it to its ultimate conclusion. Still, a little forethought about ways the campaign could go wrong would have helped.
It's not the first time Twitter has landed an organisation in hot water, that's for sure. Sneak can't be sure if this Twitter problem is worse than a rather dreadful one committed by US Airways last week.
In that instance an employee responded to an online message with a pornographic image.
BT wants to make the public switched telephone network history within eight years
Personal data being purloined by third parties via Facebook Login API
MacOS and iOS are better off apart, says CEO Tim Cook
Or they'll no longer be entitled to updates and bug patches