As Apple and Samsung continue to fight it out in courtrooms around the world, the iPhone maker has shown it is willing to use whatever tactics it can to score a cheap point over its rival.
In printed newspaper adverts, such as the one on the back of The Times on Tuesday (pictured left), the iPhone maker has touted its green credentials through its efforts to use renewable energy sources and reduce the use of harmful materials under the pointed statement of: “There are some ideas we want every company to copy”.
The ad continues: “There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit.”
No doubt Samsung executives and their legal counsels spluttered into their coffee when they saw the ad, which will only add another level of frisson to the proceedings currently taking place in a California courtroom.
The ad forms part of Apple’s marketing push for its green efforts to coincide with Earth Day, celebrated on Tuesday, with the company promoting a new ‘Better’ mantra, as vice president of environmental initiatives Lisa Jackson explained.
“We aim to create not just the best products in the world, but the best products for the world. We have a long way to go, but we are proud of our progress. For example, every one of our data centres is powered entirely by clean sources such as solar, wind and geothermal energy,” she said.
“So whenever you download a song, update an app or ask Siri a question, the energy Apple uses is provided by nature.”
Even head honcho Tim Cook lent his time to the push, with his dulcet tones providing the vocals for a new video that promotes all these efforts in Apple's typically stylistic manner. Hopefully the chaps at the National Center for Public Policy Research (NCPPR) don't see it, or else one more screen could be headed for the landfill.
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