It's no secret that the further East you go in the world, the bigger the smartphone screens get, and this was blindingly obvious when V3 visited Huawei's flagship store in downtown Shenzhen.
Housed in the Digital World mall on Digital Square, which is, incidentally, halfway up Electric Avenue - where you'll also find shops selling pretty much all the big-name tech brand you can think of - the store puts large-screen phablets such as the Ascend Mate in pride of place as the first thing you see when you walk in.
Looking for anything smaller than the Ascend P6, with its 4.7in screen? Forget it: you won't find it here.
But, on the other hand, if you're after a place to sit back and watch a bit of telly while testing out an enormous phone's capabilities, then you've come to the right place. Far from the image of fast, cheap, mass-produced tech, it's relaxed and comfortable; there's an LA-style sofa to kick back on while you watch a bit of Chinese MTV.
Or you can gently swing on the chair in the corner while working your way through a potential new phone's features. You won't find these in an Apple store.
Once you've picked out a device, you might be unsure of its camera quality. But that's OK: take a picture on the phone, then upload it to an enormous screen or try printing a copy to see what its snapper can really do.
Overall, we're pretty impressed by Huawei's flagship store, especially the idea of encouraging people to stick around, relax and have fun while making a decision on what to buy. Just remember not to leave any embarrassing selfies on the big screen.
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