The Apple iPhone 5S and 5C launched in London on Friday morning, leading to the same fanboy frenzy at the Apple store in Regent Street as usual. When the doors opened at around 8am the horde of Apple fans was around 200-strong and featured several of the usual suspects who show up at the front of the pack every year.
As always the queue held a mix of actual Apple fans who were just plain obsessed with the product, such as one particularly affluent 17-year-old who triumphantly told V3: "I'm going to get two gold iPhone 5S [handsets], one 64GB one 32GB. I'm going to keep both."
Other less eager members of the queue were there for financial reasons. One particularly entrepreneurial individual boasted – while holding a Galaxy S4 – "I'm already putting them on eBay."
Interestingly none of the people leaving the store had an iPhone 5C, an early indication that Apple may have swung a miss with its first ever plastic, colourful, smartphone. However, those coming out with iPhone 5S handsets seemed happy enough, meaning Apple's still likely keeping its core fanbase happy.
The iPhone 5S and 5C were unveiled in California earlier this month. The iPhone 5S is Apple's latest top-end smartphone and boasts a host of tech and software upgrades. These include a new A7 chip, which Apple claims is radically faster than its previous A6 chip, and a new Touch ID scanner that lets users unlock their phones using a fingerprint scanner. The 5C by comparison is a more timid affair, featuring close to identical internal specifications to the iPhone 5.
The two phones both come with Apple's latest iOS 7 operating system preinstalled. The OS was released two days before the iPhone 5S and 5C launch as a software update for the iPhone 4, 4S and 5 and iPad 2 and above. Apple lists iOS 7 as having 200 new features, including 41 security upgrades.
By V3's Alastair Stevenson
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