The highly anticipated Steve Jobs biopic has had a somewhat disastrous week, failing to achieve the box office success it expected, taking just $6.7m after being played in 2,381 locations.
The figure was revealed by Cinema news website Box Office Mojo, which also gave the movie a middling B-rating for its "deification of Steve Jobs".
The sentiment was mirrored by Apple co-founder Steve Wozniak, who made a similar criticism, arguing that Ashton Kutcher was overly kind in his portrayal of Jobs, in a public review he posted on Gizmodo.
"I saw the movie tonight. I thought the acting throughout was good. I was attentive and entertained but not greatly enough to recommend the movie. One friend who is in the movie said he didn't want to watch fiction so he wasn't interested in seeing it. I suspect a lot of what was wrong with the film came from Ashton's own image of Jobs," he said.
"I felt bad for many people I know well who were portrayed wrongly in their interactions with Jobs and the company. The movie ends pretty much where the great Jobs finally found product success (the iPod) and changed so many of our lives. I'm grateful to Steve for his excellence in the i-era, and his contribution to my own life of enjoying great products, but this movie portrays him having had those skills in earlier times."
With this in mind, it's unsurprising that the film failed to meet its $8m to $9m opening week sales projections and did not match the performance of Jobs' creations such as the iPhone 5, which broke the five-million sales mark in its opening weekend. Still, considering how interesting Jobs was and what great insights the original 2011 biography book by Walter Isaacson gave into his life, this still feels like a missed opportunity for cinema gold.
Here's hoping we get a better look at Jobs the second time round when the Wozniak-approved biopic comes out later this year.
Written by V3's Alastair Stevenson
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