The staggering use of YouTube shows no signs of slowing as the firm turns eight years old, with Google reporting that 100 hours of video are now uploaded to the site every minute.
This is the same as four days of video being uploaded every minute, while one billion visits are made to the site every month. Sadly, there are no stats on how much of the video that's uploaded is actually worth watching.
The rise of the site as one of the hottest properties on the web underlines the relative steal the $1bn paid by Google for the firm represents, and sets the benchmark for other $1bn purchases, such as Facebook for Instagram, and, as expected, Yahoo for Tumblr.
Google wrote in a blog post: “Over the years, you’ve continued to surprise and delight us. And the past year was no exception. Who would have guessed that a tux-rocking K-pop star would shatter records left and right or that Sesame Street would go global with 1 billion views?
“That’s one of our favourite things about our global audience: you’re as unpredictable as you are creative and irreverent.”
Earlier this year V3 noted the creative ways businesses have jumped on the YouTube bandwagon, with a top 10 rundown of some of our favourite weird and wonderful hits that have gone viral.
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