Google will always be a search company first. In spite of all the other things the firm has its hands in, search is its lifeblood. It makes plenty of ad dollars from it and it's become synonymous with the company.
That is why Google has been so keen to add to its mobile search repertoire. The firm has just added two new features that look to extend its search power into the mobile sector.
First, the company introduced Google Now for iOS. The move is a bit of a mobile warning shot at Apple. If Google can show off some Android features to iPhone users than the firm may be able to find some converts.
Secondly, the firm added app activity integration into its entire search platform. The integration allows users to see aggregated user info when they search app titles online. For Google, the move takes them one step closer to complete convergence of mobile and PC platforms.
Both moves speak to the company's ambition with search. It's no longer an independent part of a user's online experience. Search is now a piece of a greater whole of a users experience both mobile and sedentary.
You can think of search as Google's foundation. It is the thing that everything else flows from. When you search for something on Google it leads you to other services that the firm offers.
It's not just search, its search and then some. It's the core that lead Google to become all the things it is today. Plus, judging from the recent announcements it is also is the thing that looks to be guiding the company into tomorrow.
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