A recent study found that Amazon's App Store may actually become a real threat to Google's Play store. The report found that the amount of paid apps and the growth of Amazon's store could put it in real competition to Google down the road.
The theory is interesting but probably inevitable. A third competitor in the mobile space is bound to happen. Apple and Google can not own a huge sector of the market forever.
Whether an Android fork like Amazon's is that third competitor is yet to be seen. With Samsung building out Tizen and Firefox launching its mobile OS, someone will be able to compete with Apple and Google.
Amazon has its positives. Its devices are well liked for media consumption. They are cheap to purchase and Amazon has a strong ecosystem when you throw in its e-commerce business and cloud.
The company seems to be taking more cues from Apple than Google. Amazon looks to be headed towards an ecosystem that's well curated and offers premium apps instead of just a lot of them.
While Amazon devices may sell at lower margins than Apple's, its ecosystem is similar to the one used with iOS. It's well organised and puts the focus on easy of use instead of excessive features. That is why Amazon is able to sell paid apps to the tune of strong revenue numbers.
However, Amazon still has yet to capture the market in the way that Android and Apple have. Kindle Fire models in the wild are still are not competitive with the kings of the mobile world.
Whether that changes anytime soon is yet to be seen. However, so far, Amazon looks as though it has a solid plan to become a real competitor with Google and Apple.
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