Samsung has begun to look for ways to diversify its mobile platform. The Galaxy Note maker is investing in alternative mobile platforms and technology in an effort to not be constrained by Google's mobile OS.
Recently, the firm announced it has begun working with Mozilla in an effort to create a new engine for web browsers. The engine is being made with an eye towards handling future multi-core processors.
The move is another example of Samsung's attempts to become more than just an Android OEM. It might be too early to say Samsung wants to drop Android, but it is certainly looking to diversify.
In 2011, the smartphone superpower announced that it had begun working on the Tizen mobile OS. The co-sponsored project was built from the ground up by Intel and Samsung.
Currently expected to roll out in low-end handsets, Tizen could one day serve as leverage for Samsung. It is not hard to imagine that someday in the future Samsung may want to re-work its Android deal with Google.
As it stands, Google has a 90/10 split for mobile ad dollars with Samsung. The split is part of the reason Google even makes the Android OS. Ad revenue is Google's life blood. When a person buys an Android handset they are filling Google's pockets by looking at mobile ads.
Samsung makes handsets. They do quite well at it. However, in the near future they could decide to diversify. If they could rework the ad revenue split with Google, they stand to make a lot of money.
Unfortunately, for Samsung, they have no alternatives to Android currently. Google knows this. If Samsung went to the negotiation table today, they'd do it without any leverage.
However, if they began to build up a third-party platform, that could all change. Samsung with Tizen could be the type of leverage needed to get Google to rethink its ad revenue split.
That is in no way to say Samsung wants to leave Android. The two firm's have a good working relationship. If Samsung can keep Android and get what it wants then it should. But if it can't, it's good to have other options.
The company has already proven it can make solid apps on its own. Its upcoming Galaxy S4 has a slew of unique apps and features. If Samsung could convince developers to begin work on a new mobile OS theirs no telling what the future holds.
The one thing Samsung doesn't want is to rupture its relationship with Google too soon. If Samsung drops Android for Tizen to soon sales will suffer.
Samsung has reached a point where it's constantly planning for the future. It has taken its cues from Apple and now wants to become the innovator in the mobile scene. Some may doubt it can do that, but you don't get as successful as Samsung just by luck.
By slowly building out alternatives to Google's mobile world, Samsung is hedging its bets. At the moment it has no plans to overtake Android. But overtime it may have to. When, and if, that happens Samsung looks to be putting itself in a position to keep its crown in the world of smartphones.
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