Yahoo Mail now has cloud storage integration thanks to a recently announced partnership with Dropbox. The integration means that Yahoo has email storage offerings similar in scope to Microsoft's Outlook.com and Google's Gmail.
It's surprising that it took this long for Yahoo to bring a cloud storage offering to its web email client. Gmail has been offering integration with Google Drive for years and Microsoft brought Skydrive support to Outlook last year.
The late arrival speaks to Yahoo's current predicament. The former internet superpower has been forced to play catch up on a variety of its products over the last year. This is mainly due to the fact that Yahoo didn't really know what it wanted to be until last July.
Yahoo finally started to map out what it wanted to become when it anointed ex-Googler Marissa Mayer chief executive officer in July.
The company dabbled in half-baked plans during its carousel of leaders over the past few years. But it was only when Mayer took the reins that the company actually started to create a plan of action.
Former Yahoo executive Carol Bartz tried to put the firm's focus on ads and content. However, that plan was quickly dashed when she was let go after only two years of service. Never one to mince words, Bartz would later call the board of directors who fired her a bunch of "doofuses".
At least Bartz had a chance to implement a strategy. Her successor, Scott Thompson, was out the door before his candidacy even really began.
The former PayPal executive was dropped from the Yahoo stable in less than six month of joining the company. Thompson was fired following the discovery that he lied about his education on his CV.
His dismissal quickly led to Mayer taking over the empire of dirt known as Yahoo. She, unlike her predecessors, has a definitive plan of action and the support of her board of directors.
Mayer wants to bring the focus back to Yahoo products. That is why Yahoo has been updating things like its email client and homepage. She's also put a focus on small acquisitions that can offer Yahoo a solid staff of workers.
Her approach differs from that of Bartz and looks more like what Google does. It is perhaps fitting that Mayer is a former Google employee, then. By putting a focus on products Mayer hopes to turn around Yahoo's fortunes through well made user offerings.
So far it looks like it could be working. Revenue has been solid and Yahoo has been making headlines on purpose since she took over. Take for example her recent purchase of Summly. Yahoo paid $20m for the app made by a UK teenager.
Whether it was a PR stunt or because she actually likes the product is anyone's guess. But one thing is for sure, if it was a PR move it was a good one. Yahoo made headlines with the purchase and got people talking about the company for something other than a chief executive firing.
Moving passed news of Yahoo executives fighting with the board of directors is always a good thing. Mayer seems to be well liked by her board. She has even been able to bring people onto the board with her hire.
Former PayPal chief technology officer Max Levchin joined Yahoo's board late last year. Levchin said one of the reasons he joined Yahoo was because of Mayer. Having that sort of support could be huge for Mayer moving forward.
Whether the bet on Yahoo products works is currently unknown. However, at least it is a plan. It is a plan that gives the firm focus and positive attention. Mayer may end up like Bartz by year's end, but at least for now the firm is doing something productive.
It will take a lot for Yahoo to create products that can keep up with Google and Microsoft offerings. Over time, however, that could change. Yahoo is currently on a path and if it stays the course (like sticking with one chief executive for a while) then there's no telling what might happen to the thing once known as "David and Jerry's Guide to the World Wide Web".
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