Samsung and Google have become the perfect partners. Using the Android OS, Samsung has quickly become a smartphone making powerhouse. The combination of Google's OS and Samsung's ever-growing hardware line has allowed Samsung to sell a slew of handsets.
The successful pairing easily reminds one of the Intel and Microsoft relationship that propelled those two firms to PC market dominance. Using the Windows OS, Intel was able to move PCs with its chips in mass. The pairing allowed Microsoft to bring its OS to the world while giving Intel all it needed to succeeded as a hardware maker.
In much the same way, Samsung has moved phones while Google has received ad dollars from the world's use of its mobile OS.
Now with the colossal release of the S4 the Samsung and Google pairing looks to be on an even quicker road to bliss. With a huge marketing push by Samsung the latest Android handset looks to be on the verge of even passing the iPhone.
That's a big deal for both firms. For Samsung, it means they are the champs of the mobile world. While for Google, it means people start seeing Android as iOS's equal.
Of course, there could be problems down the line between the two technology power couple. For one thing, Samsung is starting to want a piece of Google's ad dollars. There is a fear in Google-land that if the S4 takes over the market Samsung will think it deserves a bigger cut of the money made on Android.
Samsung even created its own fall back plan if Android doesn't work out called "Tizen". The Intel/Samsung built mobile OS has quietly been hyped up by Samsung over the past few years.
It could eventually end up using Tizen as a fall back if things with Android begin to go south. The scariest thing about a potential OS switch is that Samsung looks to have the fan base and tools to take some Android users with it.
With Samsung's growth in the market it may quickly be upsetting the balance for Google. The Galaxy brand is getting bigger than Android and that is scary for Google. Only time will tell what happens between the two firms, but following the release of the S4 Google has to start treating Samsung like an equal.
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