Apple's marketing chief Phil Schiller has said that Android's biggest issue is the platforms fragmentation.
During a recent interview with the Wall Street Journal, Schiller said that iOS holds the upper hand in the mobile market because of its streamlined operations. He says even the top-of-line Android handsets get released on outdated versions of the Android OS.
"When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with," Schiller said.
"They don't work seamlessly together."
Schiller's words come on the eve of the next big smartphone release from Samsung. The Android handset maker is expected to unveil the Galaxy S4 tomorrow in New York.
During his interview Schiller also slammed the impending S4 smartphone for not launching with the most recent Android OS. According to Schiller, the Samsung branded handset will likely drop with an older version of the mobile OS.
"We are hearing this week that the Samsung Galaxy S4 is being rumoured to ship with an OS that is nearly a year old," Schiller later told Reuters.
"Customers will have to wait to get an update."
While Schiller certainly is obviously biased, he may have a point here. A recent study from Trend Micro and F-secure said the prevalence of Android handsets running the outdated Gingerbread OS poses a security risk.
The study found that over 44 percent of Android users are running the older Gingerbread version of Google's OS. F-secure and Trend Micro say the longevity of the outdated platform means hackers have more time to find exploits in older versions of Android.
For Android handset makers, the biggest issue in bringing out OS updates quickly is the use of company specific skins on the operating system. Most OEMs put their own special twist on the Android OS which forces them to do extensive Q&A before releasing updates.
One of the few Android handsets to use a "vanilla" OS is the Nexus line of smartphones. Google co-authors the development of the Nexus branded handsets as a way to create a baseline offering for Android.
It's also important to note that Schiller has never been one not to speak his mind. Earlier this year, the marketing exec quickly dismissed rumours of a more-affordable iPhone for use in the developing world.
At the time, Schiller said cutting corners to reduce prices is not part of the Apple's business model.
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