Facebook's news feed redesign could prove vital in getting advertisers and consumers back on board Facebook.
Facebook is trying to get back to the Wall Street high it received when going public last year. The social network fell quite a few pegs when investors realised its business model left much in terms of future growth.
What's funny is that despite the companies troubling stock prices, usage by consumers has stayed strong. Of course, those users are moving to mobile screens. Something Facebook seemed to not get until recently.
However, with the launch of the revamped news feed Facebook is showing its finally starting to get that it's a mobile company. The engineers at Facebook are now building products and services with a mobile first agenda.
Facebook's news feed update is one of the first major announcements that put a focus on ways to improve the mobile experience. By offering a streamlined, photo friendly platform, Facebook has proved to users that they know how Facebook is being used.
The problem is, even if Facebook appeases users it doesn't make money off of them. The social network only performs well when advertisers like their product.
It's hard to talk about Facebook the company without talking about advertisers. They are the ones that pay to keep the lights on at Facebook HQ. And no matter how much consumers use the social network it's the advertisers who keep Mark Zuckerberg's company spinning.
No matter what consumers think about a product redesign, they only make up half the narrative. The real issue for Facebook is appeasing the brands that pay its bills. And with the new news feed, Facebook is now offering advertisers a better option to get their brand in front of Facebook users.
Take for instance the recently added news feed category titled "Following". The category gives advertisers a personal space to showcase a brands Pages profile. It gives brands prime real estate while also reducing the potential for consumer news feeds to get clogged with glorified ads.
If you're an advertiser the last thing you want is your consumer to be annoyed by you. So by getting their own special news space, on both mobile and desktop platforms, advertisers now have the chance to peddle their brands to consumers without bugging them.
The secret to making money on the internet these days is adverting and mobile growth. By updating its newsfeed Facebook made a big step in getting better at those things. Now it will be interesting to see what the social network does next.
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