Over 50 percent of 18 to 29-year-olds think Microsoft has become cooler over the last two years, according to a recent Reuters Poll.
Reuters suggests that Microsoft's new found popularity is based on its marketing push for the Surface tablet. For those haven't who haven't seen them, Surface RT TV ads show off the devices ability to be used as a dance prop.
Josh Johnson a 24-year-old media arts student told Reuters that he thinks the Surface is cool because it's customisable and has free ringtones.
"[The Surface tablet is] more customizable, and not as rigid as an Apple phone, where you have to buy all the products from Apple," Johnson said.
"If you want a ringtone, you don't have to pay iTunes."
Johnson admitted that Microsoft hasn't quite caught up to Apple in the cool department, but says the Steve Ballmer led firm is well on its way.
News of young folk's love of the Surface tablet comes in spite of the fact that the device has only received "modest" sales figures. The tablets struggling sales could mean that coolness and sales don't correlate. However, that idea would kill Apple's entire business model.
Another interesting factoid from the poll is that Microsoft has never had much luck with its attempts to build a cool product. Instead, the firm has always succeeded on the back of workhorse-styled tools like Windows 98.
Fortunately for Redmond, most 18-year-olds are probably too old to remember Windows 98. So instead, they have nostalgia for more recent, and "cooler", Microsoft products like Windows Vista.
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