Microsoft has launched a new competition which could net one lucky app developer a spot in an upcoming Windows Phone ad.
The Windows Phone Next App Star contest will see developers compete with each other to find out who makes the best app in the Windows App Store. Winners will be decided based on a criteria which weighs both users ratings and app quality.
"Windows Phone Next App Star is our way of thanking our community of developers for creating such a great array of dynamic, exciting Windows Phone apps," said Microsoft's senior director of the Windows Phone App team Todd Brix in a blog post.
The contest will examine all apps from developers who want to take part. Redmond employees will work as judges for the competition. They will measure user ratings in conjunction with an examination of app quality to find the 64 best apps. The top 64 apps will be showcased and put up to against each other week-by-week in a public vote.
The contests winner will win a spot in an upcoming Windows Phone ad. Hopefully, it isn't Angry Birds. That app hasn't already gotten enough attention from Microsoft.
Microsoft competition could turn out to be PR boon for Windows Phone. The new mobile OS is still not competing with the likes of Android and iOS. A main issue for Windows Phone devices has been its lack of apps. At the very least, the competition will put a spotlight on the apps the mobile OS does have.
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