Shares in Facebook closed at $23.23 on Tuesday, a 19 percent single-day jump in price. Wall Street looked impressed following a Mark Zuckerberg investor's call which focused on monetising the Facebook brand.
Zuckerberg spoke with investors Monday. The key take away from his pep talk was that Facebook was getting serious about making money from mobile. It also didn't hurt that Facebook finally had the numbers to back up their claims.
Facebook reported that 14 percent of its third quarter advertising revenue came from the mobile side of its operations. That number came along with the news that 604 million of Facebook's monthly active users were on a mobile device. Following statistics like that you'd expect investors to be interested.
If Facebook fails it will be one of the biggest blunders to ever hit Wall Street. The company's stock opened on the market at $38 a share. That price quickly fell when investors discovered that Facebook had a hard time monetising its mobile operations.
For the company to succeed on Wall Street it will need to prove to investors that it can continue to grow and make meaningful revenue. Third quarter numbers were a good start but to truly get back investor support it will have to have a few more mobile tricks up its sleeve.
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