Whenever one of the world's leading technology giants is set to release its financial figures analysts, investors and journalists await the news with baited breath.
However, Google gave everyone a bit of a scare on Thursday when its results were released early, sending shares plummeting.
Google blamed financial printing firm RR Donnelley for the premature release of its earnings report.
"Earlier this morning RR Donnelley, the financial printer, informed us that they had filed our draft 8K earnings statement without authorisation," a Google representative said.
"We have ceased trading on Nasdaq while we work to finalise the document. Once it's finalised we will release our earnings, resume trading on Nasdaq and hold our earnings call as normal."
The company halted trading on its stocks following the pre-release as investors began selling off company stock in droves.
Share prices for the company fell nine percent before Google was finally able to stop the bleeding with a halt on trades. This wiped billions off its value, all because of a little printing error.
For its part, RR Donnelley said it would look into the early statement release with an internal investigation.
"We are fully engaged in an investigation to determine how this event took place and are pursuing our first obligation - which is to serve our valued customer," RR Donnelley said in a statement.
The earnings report was clearly a draft copy. Instead of a quote from Google exec Larry Page the top of the draft just read "Pending Larry Quote".
For what it's worth the error did bring about some interesting Twitter satire. One user in particular came up with the clever Twitter handle @pendinglarry, a reference to the draft's non-quote "quote".
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