Sneak was overjoyed to see Facebook pass the one billion user milestone this week - what a happy community of people all updating and clicking and posting and liking and poking we are.
To celebrate this event Facebook commissioned its first ever advert and the results are, well, interesting to say the least.
In a bizarre piece of pseudo-intellectualism the advertising agency charged with the task of making Facebook seem cool again, Wieden and Kennedy, hit upon the intriguing notion that Facebook is like a chair, or a doorbell, or a dancefloor.
This is, you see, because these things help us connect, as Facebook does - give 'em a kipper! How many latte-drinking, designer-beard-wearing, suits-and-Converse wearing muppets did it take to make that connection?
The advert then goes on to say that because the universe is so big we often wonder if we're alone - which is true, with regards the universe itself, but not life, where we're surrounded by other people - but Facebook, like doorbells, reminds us "we are not" alone. Brilliant logic.
Sneak's favourite bit comes about half way through, though, when the advertising copy writer clearly forgot to think of a third thing that people share, but never got around to updating it and the agency probably though it was genius by its idiocy.
"Doorbells, airplanes, bridges...these are thing that people use to get together, so they can open up and connect about ideas and music and other things that people share."
‘Other things that people share?' Couldn't they thing of one more thing beyond "music" and "ideas". And "ideas" is a fairly nebulous concept anyway.
Sneak could have done a lot better. Here, have a read of this:
"Facebook - bringing people together to share drunken photos, write grammatically incorrect statuses and portray a life far more interesting than it really is to people they don't really like."
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