Bing's latest ad campaign has set out to prove its search engine superiority.
The "Bing it On" challenge asks users to compare five search terms between Google and Bing. Voters than get to choose which search engine came up with the better results.
"We're asking people to click and choose which web search results they prefer via a fun, non-scientific blind comparison test called Bing It On," said Bing corporate vice president and chief marketing officer Mike Nichol in a blog post.
"Our mission is to show people it's time to break the 'Google habit' and that Bing has reached a quality level that will make it easy to switch."
The new non-scientific comparison launches today with ads showing users taking on the challenge in the wild. According to the ads, users were at first sceptical but eventually brought around during the ads one minute run time.
Bing also showed off a commissioned study from independent research company Answers which shows users prefer Bing to Google at a 2:1 rate. Answers surveyed 1,000 participants above the age of 18 and gave them a double sized "Bing It On" challenge featuring 10 search quires of their choice.
When the results were compiled 57.4 per cent of participants chose Bing instead of Google.
Bing's latest decrees of supremacy come following a slew of search upgrades from earlier this year. Microsoft, who is behind the Bing search engine, said the upgrades make Bing searches faster and more relevant.
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