During Facebook's first ever earnings call with investors' chief executive Mark Zuckerberg shot down the idea of a so called Facebook phone.
"Building out a phone wouldn't make much sense for us to do," Zuckerberg said during the earnings call.
This isn't the first time that Facebook has shot down the idea of a branded phone but it's certainly the most emphatic. Having your founder and chief executive shoot down rumours during a call with investors is certainly one way to convey a message.
Rumours of a Facebook phone has been gaining traction since 2010, with the latest ones from Bloomberg, circulated just hours before the results call, suggesting that Facebook would partner with HTC to build a handset.
However, the social networking site claimed to be more interested in integrating its service with everybody instead of focusing on building its own hardware.
"We want to not just have applications that people use, but also be deeply integrated into these systems as much as possible, and develop an ecosystem where other apps can be built on top of Facebook," Zucks said during his earnings call with investors.
So that puts an end to a Facebook phone, at least for now, right? Well, looking at Zuckerberg's actual statement, maybe it wouldn't make much sense for Facebook to build its own phone. But given its desperate need to strengthen its mobile offerings, it might make sense for it to partner with a handset maker to build a phone.
Zuckerberg wouldn't be the first chief executive to try and throw rumour-mongers off the scent with a bit of carefully crafted misdirection.
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