Microsoft might never have mastered the near-paranoid secrecy and art of the reveal like master showman Steve Jobs, but it's still a company that likes to keep a tight rein on what information it shares.
Needless to say then, when it makes an announcement that is feather-light on detail but heavy on hints, company watchers are quick to leap to wild conclusions.
What for example, should we make of its most recent patent licensing deal, signed with Amdocs Software Systems? The bare bones of the deal are thus: Amdocs will pay Microsoft and unspecified amount for a licence covering Amdoc's use of Linux-based servers in its datacentres.
Trumpeting the deal, Microsoft general counsel Horacio Gutierrez was keen to paint it in the same light as the 1,100-plus patent agreements the software titan has struck up over the past decade.
"Microsoft's licensing programme ensures respect for its world-class intellectual property portfolio while at the same time making available to others the result of its multi-billion dollar annual investment in research and development,” he said.
Microsoft failed to share much more information about the deal – specific terms are confidential, apparently.
But it certainly raises more questions than it provides answers: What patents does Microsoft hold that means a company running Linux-based servers in its datacentres needs a licence? How much would that licence costs? What does it mean for other firms running Linux in their datacentres?
For now, at least, Microsoft isn't saying.
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