The endless rumour mills that surround the build-up to the launch of any new phone or tablet can drag on a bit, as every glimpse of a device or whispered rumour from a firm in the supply chain is turned into a huge pantomime of intrigue.
Already, despite being some months away from launch, the buzz around the Apple's iPhone 5 is starting to crank into life with the first few reports surfacing about what the device may feature hitting the wires.
Similarly, the recently launched Galaxy S3 from Samsung was another device that caused huge buzz around the world as eager fans looked to gather whatever information they could ahead of its official unveiling, although very little accurate data was ever gathered.
This, it transpires, was because the Samsung team went to extreme lengths to keep the device hidden from view during its production period, as a blog post from the firm explains.
"There was a separate lab with security cards, fingerprint readers and everything, designated only for the few that were approved for this top-secret project," it reads.
"Prototypes were put in security boxes to be moved, even just across the hallway, to prevent passers-by from catching a glimpse."
The firm event had prototypes sent around the world under the care of its own internal staff, rather than third-party logistics firms, to prevent any leaks, while photographs of the phone were never allowed, which caused a few problems.
"Because we were only permitted to see the products and others weren't we couldn't send pictures or drawings," explained principal engineer Byung Joon Lee.
"We had to explain the Galaxy S3 with all sorts of words. The procurement department had to set a price for the Galaxy S3 and purchase the materials based on our verbal explanations. It was hard for everyone."
Engineers who worked on the phone also explained that one of the toughest aspects was having to, well, lie to their children about whether or not they were working on the phone.
"My eldest son is in sixth grade. He knew that I had worked on the Galaxy S and S2. So I guess he assumed that I'd do the S3 also," said Byung Joon Lee.
"Every time he saw an article on the internet about the Galaxy S3 he'd ask ‘Dad! You're making the S3, right?' But all I could say was ‘I don't really know'. It was really awkward."
It's an interesting insight into the lengths corporations will go to in order to keep their latest offerings under wraps and no doubt Apple are embarking on their own strenuous security procedures to hide the iPhone 5 for as long as possible.
You'd imagine no employee will be allowed to take it to a bar, at the very least.
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