Dell has taken to the echo-filled Google+ social networking stage to apologise to all women for comments made by a speaker at one of its events.
Elektronista blogger Christiane Vejlø was unfortunate to be in the audience at the event, where she was stunned by the hiring of Mads Christensen, an outspoken Dutch celebrity.
"I am in a state of shock realising that a large professional company as Dell will consciously hire someone with the well-known agenda Mads Christensen has," she noted.
"I have a really hard time seeing how the communication team in such a big organisation can justify booking a speaker/moderator that always talks with the agenda that women should shut up and men should learn to tell them that."
Christensen outdid himself at the event by recommending that the men in attendance say "shut up, bitch" to their partner on returning home.
"The IT business is one of the last frontiers that manages to keep women out. The quota of women to men in your business is sound and healthy," he is also quoted as saying.
Someone at Dell had hired him for the job, we don't know who. And someone at Dell has penned an apology.
"Mads Christensen made a number of inappropriate and insensitive remarks about women. Dell sincerely apologises for these comments. Going forward, we will be more careful selecting speakers at Dell events," said Dell in its Google+ post.
"As members of our Dell Women's Entrepreneur Network (DWEN) know, Dell is an enthusiastic and committed advocate of women in business and IT. These comments do not reflect Dell's company values and undermine much of the work we've done in support of women in the workplace overall."
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