The announcement that RIM is adding support to Microsoft Office 365 should be welcome news to firms that have investments in BlackBerrys and Microsoft's email system, a group which no doubt makes up a large proportion of the business world.
RIM's BlackBerry Business Cloud Services offers access to Microsoft Exchange Online email, as well as calendar, contacts, tasks and memos via the BlackBerry. And even better for IT workers is the news that they can provision, manage and secure individual handsets using a web-based console.
If RIM handles this rollout correctly, it could reinvigorate its popularity in the business world, letting its enterprise customers take advantage of the latest cloud technologies from Microsoft while still retaining the famed BlackBerry security standards.
However, there are still challenges for RIM to overcome, highlighted to V3 during a conversation with the global IT manager of a UK media company off the back of Tuesday's announcement.
The first of these is the recent BlackBerry outage issues.
"Our confidence in RIM has taken a bit of a bashing recently with the outages. Do I really want to put 200 users in a new cloud service, when the reliability hasn't been proved?" he said.
Another issue is the early stage status of the BlackBerry Business Cloud Services. The company V3 spoke to is in the process of a move to Office 365, so has been eagerly awaiting this move from RIM.
"As someone who's responsible for the email of the entire company, am I really comfortable using a beta version?" he questioned.
However, he added that there is pressure from elsewhere in the business to adopt the technology as soon as possible, now that the investment has been made in Office 365.
"I've got close to 200 BlackBerry users, and otherwise I need to keep those mail boxes in house, rather than move them to the cloud," he said.
On the positive side, he welcomed the news that this technology could be free of charge for organisations, as there was a concern that there would be an additional cost to tie the two products together.
And he supported V3's initial suspicions that this release has been timed to help RIM wipe away lingering concerns over the recent service outages.
"The expectation was that this release wouldn't be ready until Christmas, so it's very useful that they're doing it now," he said.
If RIM did indeed rush this one out earlier than planned, hopefully it won't backfire and end up with glitches in the technology and more unhappy customers.
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