Facebook has turned up the heat on Google+ with the well-timed launch of a site designed to offer businesses all the info they need to thrive on the social network.
Facebook for Business went live earlier this week to little fanfare. Effectively it's a repository of information on how companies can use their Facebook page to engage with customers and run effective advertising and marketing campaigns.
It also shows how to link the Facebook page to a Place on the site, and how to connect the social experience to a customer-facing web site via the Like button.
There's also information on apps, mobile and Sponsored Stories, effectively ads showing user interactions with a brand.
Although there's nothing particularly new here, it's canny timing by Facebook and surely designed to remind businesses that, while Google has hugely underestimated the business demand for Google+, the market leader remains focused on the needs of consumers and firms.
As for Google+, while a business version of the site is set to land later this year, it has certainly done itself no favours by taking a hard line approach, removing companies that tried to register on the consumer version of the site.
When it finally arrives, Google+ for Business may well give Facebook a run for its money, but at the moment, the market leading social network is content to gently remind its corporate users just how much they can get out of the site.
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