Amidst all the hoopla about the 10th anniversary of Apple's first retail store, some interesting news has surfaced regarding the firm's shop workers.
A group seeking to unite Apple's retail employees has set up a web site which claims to announce the establishment of a labour union. Much like Apple's own product teasers, the site is minimal on information and leaves plenty of room to speculate.
What we do know is that the individuals behind the site are looking to unionise Apple store employees in order to improve the way the company treats them. The movement is said to have come out of the San Francisco Bay Area.
Whether the employees join a union or not, the campaign raises an interesting question. Apple has long prided itself on the way it treats its workers, and has a long-standing reputation for fierce employee loyalty.
More recently, the company stepped in to improve conditions at its manufacturing partner facilities, and extended a helping hand to employees affected by the disasters in Japan.
But will Apple be as willing to listen to the demands of a group claiming to represent its retail employees?
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