As long as the number of bloggers who can pay their rent with their writings is limited to a few, blogging is unlikely to persuade journalists to switch over, argues Adam L. Penenberg, an assistant professor at New York University and the assistant director of the business and economic reporting program in the department of journalism.
Power blogger Om Malik attracts 350,000 visitors to his website per month, but last month made a paltry $7 profit though Google ads that he runs on his website (profit after paying for the hosting and bandwidth). He pays the bills by writing his column and feature stories for Business 2.0 magazine.
Given the economic incentive to be a reporter rather than a blogger, reporter-bloggers will save their real scoops for their publications, Penenberg rightfully argues.
Besides, since blogs often are a reflection of the author's personal opinions, those opinions might jeopardise their journalistic work, if not put their publications in an awkward position. Therefore many publications including The New York Times and Wallstreet Journal restrict their writers from participating in certain activities to ensure the independence and integrity of the publication – up to and including marching in political rallies.
Companies that reporters cover might also take repercussion against blogger-journalists for airing their opinions. Although that isn't just practiced against bloggers, as book author Frederic Alan Maxwell noticed past Tuesday as he was kicked out of MacWorld in San Francisco.
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