Being caught in the middle of the internet hype and the subsequent bubble deflating, Forrester Research plans to launch a magazine to "build its brand".
Let's make that: rebuild its brand.
The research firm from the area of Boston is best known as the firm that didn't meet an emerging market it didn't like. To add insult to injury it published some questionable research that clearly supported the views of the sponsoring companies.
The company has itself to blame for the fact that it faded away. I doubt that launching a magazine will change that.
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