Sorry to break it to you, but us citizens of the internet are far too confident about our searching skills. Of those using search engines, 92 percent are confident about their search skills, over 52 percent claims to be very confident, says a survey by Pew Internet & American Life projects
Meanwhile 68 percent of searchers believe that search engines are a fair and unbiased source of information – conveniently forgetting that among others, Yahoo includes sponsored links in the search results it presents to web visitors. To add insult to injury, over half of the persons surveyed say they would stop using search engines if they wouldn't clearly disclose how they deal with sponsored search results.
So time to put our searches where our mouths are.
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