Blog might have been the number one word of 2004, most people on this planet have no idea what the impact of the online journals will be.
If you still ask that same question (and you should!), read this posting by Jeff Nolan. I fully agree with everything he says. But instead of using up your screen's real estate by summarising his views, the fact that Nolan wrote the posting, and that I care about it, says it all.
Nolan works for SAP Ventures, yet he shares his insight on the role of blogging in the enterprise. And he does a pretty good job.
Without his blog, Nolan's views would have reached only a few people – the regular media certainly wouldn't have been interested in his views on blogging. He after all has no expertise on the subject. It isn't until you read his posting that you value his opinion on the matter.
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