Touting utility computing as the future of IT, Sun just unveiled the its latest additions to its utility computing offering, adding a $1 per GB per hour storage plan and a retail site for purchasing the $1 per CPU hour computing cycles.
During the event at Sun's Santa Clara, California headquarters (a former mental hospital), Sun executive Jonathan Schwartz (president and COO) and Scott McNealy (CEO) spent a lot of time explaining why a utility computing model is the model of the future.
As Sun claimed - and I tend to agree – consumers are used to using utility services ranging from Hotmail to Google. Schwartz: "[Consumers] are already using somebody else's infrastructure. the laggards are the enterprise."
Sun is being its usual defiant self. Some industry analysts have pointed out that Sun's utility computing model isn't as new as Sun would like us to believe, with IBM and HP among the vendors that offer similar services.
Yet asked about competition from IBM, Schwartz's eyes lit up:
"Bring it on," he said, mimicking what Bush last year told insurgents in Iraq.
It was too late for McNealy to intervene. "Don't say that," he hissed at his COO. Continuing: "[IBM] could try to do this. I don’t know if they are motivated."
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