Would Ford send out a memo to prevent employees from driving a Toyota to work? They probably could. But if the Russian car maker Lada would do the same, it would make a fool of itself.
Yet Microsoft is taking the Lada approach by sending out memos to its employees in an attempt to keep the iPod off the company's campus in Redmond, Washington.
Wired estimates that 80 percent of all the digital music players on the campus are iPods. The massive endorsement of a competing product is a slap in the face of the Windows Digital Media Group. The group which provides among others the Creative Zen with its operating system. But it has failed to make any impression on the digital media market.
Yet Microsoft feels it doesn't get the credit it deserves. "In the media group they all smoke the company dope on that one," an anonymous source told Wired News.
The memos make it all too clear that the management's frustration is rising – but at the same time sends out a signal that Microsoft doesn't intend to compete with the iPod by delivering a better solution, but by making more noise instead.
Use the same password for every website? It might be time to change them all
Applicants for parking bay suspensions put at risk of credit card fraud by Islington Council
Robert Swan appointed interim CEO after Brian Krzanich's departure
Should you link your data sets to add value, or leave them separate to reduce risk?