IBM over the next year will spend $200 m on advertising and to generate demand for its PCs and laptops. The move should keep the supplier on the the buyer's radar after IBM announced the sale of the PC making business to Lenovo of China last year december.
The sale is expected to cause uncertainty with customers about the future strategy and level of customer service. Both Dell and HP are eagerly preying on IBM's customers.
IBM hopes that the market programm will prevent that from happening. "The bad guys are using what's happened at Hewlett-Packard ... to say that their model is right, " IDG News heard from Steve Ward, senior vice president and general manager of IBM's Personal Systems Group. "We can't let that happen."
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