Google users don't have much patience. They won't look far beyond the first three search results, a research study by Eyetools points out.
While 100 percent of the Google users see the top 3, the number 4 result gets the attention of only 85 percent of the web searchers. This figure further decreases to 20 percent for number 10.
Only 50 percent of the users look at the top advertising item on the right side of the screen. For each step down, the ad loses 10 percentage points of its audience.
The researchers used eye tracking technology to see which parts of a screen got the user's attention. Fifty subjects participated in the test.
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