Sony has ousted its CEO. But the big story here is that his replacement is a Welshman: Howard Stringer. Never in its nearly 60 year history has Sony had a foreigner holding the helm. Stringer is a former journalist and executive for the CBS and most recently headed up Sony USA.
It's now up to Stringer to turn around Sony, a company that so far has let the burgeoning market for digital entertainment to Apple and its iPod.
Sony for a long time has succeeded in differentiating itself from low cost competitors with its strong brand name. But the failure to lead consumers into the digital age seems to have tarnished that image. The appointment of a foreigner to lead the company shows that the Japanese trade empire is falling apart.
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