Sharp won't put up with the refusal by European broadcasters to start transmitting shows in the HDTV format – which in turn has led to a very lacklustre demand for the next generation television sets by European consumers.
At Cebit in Hannover, Sharp unveiled its latest weapon in the battle for the European living room: the industry's first HD LCD TV designed for the European PAL and SECAM TV formats.
By launching the PAL-specialized TV, Sharp aims to put HDTVs in European living rooms through the back door. The model will attract customers who are interested in buying a LCD TV, which just happens to be ready for HDTV.
HDTV has seen great interest from consumers in Japan and the US. But there customers can sign up to special HDTV packages from satellite and cable providers. In Europe only specialised premium channels, most of them specializing in sports, support HDTV. And hopefully the rise of the Blu-ray and HD DVD high definition standards spark additional demand.
But there will be much blood, sweat and tears before Europe becomes a HDTV market, Sharp Europe CEO Hans Kleis admitted to vnunet.com. "I doubt consumers are ready [for HDTV]," he said. " We have to warm them up."
Hans Kleis: "If I keep saying HDTV often enough, you will buy them. Just wait!"
[Item copied form the VNUnet's Cebit blog
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