Sun Microsystems current mantra is "subscriptions" and "subsidised hardware". So in his keynote this morning at the Open Source Business Conference (OSBC) in San Francisco, Sun COO Jonathan Schwartz predicted the advent of the subscription car.
Jonathan's vision isn't the same as our old fashioned lease. What Jonathan sees is a automobile with premium services such as video on demand and something similar to OnStar, a technology developed by General Motors that gives users access to emergency dialing and remote diagnosis services.
Since it is Sun's mission in life to create as many connections with as many devices as humanly possible, the company is ecstatic about OnStar. After all, it requires GM to buy more servers and hopefully that will come from Sun factories.
OnStar charges you a tidy $20 per month for the most basic service (emergency services), and prices go up from there for more advanced features such as directions. With our cars turning into communications devices, why not copy a trick performed so well by mobile operators and give away the car, free with a 5 year subscription?
Don’t laugh just yet –GM has already done the math, Schwartz said. You'll get your free car if you subscribe to a service plan that charges $222 per month.
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