Dell was making a bold projection when the company projected it would reach $80 b in revenues by 2009. The company last year achieved $49 b in sales. The prediction was so bold that CEO Henry Rolling had to come out and talk to financial analysts to convince them that he wasn't high on pot when he had his vision of another 30 billion materialising before his eyes.
To get to the magic $80 billion, the computer maker will emphasise high margin products, including printers, professional services and mobile computers.
It seems like logical step, weren't it for the fact that Dell is know as the company that conquered the computer business by focusing on high volume and low margin. If it is to break into the printer business, it would have to take a similar approach. But what is left of a high margin market like the printer business if you sacrifice your margin in order to break into that segment?
Or does Dell, a company that is known for making some of the crappiest laptop computers available, plan to cash in on it's image as a high quality (ahem) manufacturer and its pretty blue eyes? Bring in the drug sniffing dogs, because there must be some hallucinating substance in the company's Texas headquarters.
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