The latest thing in publishing land is to release your own RSS reader. Cnet has done it, VNU (publisher of Silicon Valley Sleuth and vnunet.com) inked a deal with NewsGator and in the future the LA Times, Denver Post and England's The Guardian will follow.
The slew of RSS readers can either confuse the hell out of consumers, or at last create some acceptance for this new medium with the general public.
RSS has been slow to catch on, although I personally couldn’t live without it anymore. The problem is that I can't look my next door neighbour in the eyes and expect him to understand that "RSS is a substandard of XML, allowing for syndication of online content."
The solution: kill the term RSS. Never say XML. Have people deported to Iraq for talking about syndication. And anyone saying that RSS stands for Real Simple Syndication OR RDF site summary should be executed on the spot for making things needlessly complicated.
Hopefully the acceptance RSS will skyrocket if newspapers say: this LA Times reader will notify you when we publish new articles. Hopefully by the time consumers understand the concept of the LA Times reader, they will be ready to realize that the application is also capable of reading the New York Times or vnunet.com.
And more importantly, hopefully by then we will have shot all people who are so religious about the technology that they fail to see that their shouting is scaring away users.
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