Microsoft won't need the gaming industry, press and analysts to fly out to some remote location for the launch of the company's newest Xbox gaming console. The company instead has taken the highly unusual step of launching the new computer on MTV.
The unusual step fits the unusual gaming device, said Peter Moore who heads up the Microsoft gaming division. "I think we need to signal a change that things aren't going to be the same in the next generation," he told Reuters. "While it's gaming at its core, there's a much bigger and broader entertainment message that we need to get out there."
The Xbox will be unveiled on March 12 in the US. Japan and Europe however have to wait another day before the show airs on MTV there.
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