Apple is getting ready to release a new version of its operating system on Friday 29 April.
The Apple faithful can line up at the company's stores and authorised resellers at 6:00 PM and hand over the company $129 or € 129.
The operating system might have 200 improvements, it doesn't even come close to being "groundbreaking" or "the most innovative […] desktop", as Apple's cheerleader Steve Jobs claims.
The most visible improvement is the Spotlight desktop search technology, promising to make it easier for users to search for text inside their emails, word documents and other data. Apple might be the first to ship a desktop operating system with such a search technology build into the OS, but Google and MSN last year beat the company to delivering such a desktop search technology.
Next comes Dashboard: "a new world of beautiful accessory applications called widgets that appear instantly to give users immediate access to information like stock quotes, weather forecasts, airline flight tracking, unit of measure, currency conversions and a phone book." Translation: Apple has redesigned its old Sherlock application and added the calculator and weather forecasts.
What about an integrated RSS reader for Safari, Apple's browser? Finally an industry first. But with RSS adoption rates still in the single digit percentages, it's hardly worth waking up your grandmother for.
Another year, another operating system with a few new features. If Microsoft would release a new OS every year (like Apple does) and charge users $129 for it, the world would be crying foul. But this is Apple. That company that loves its customers – and makes them pay for that love.
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Or they'll no longer be entitled to updates and bug patches